Blog
Video production guides for San Francisco startups.
Practical guides drawn from real Bay Area production work — podcasts, product launches, event coverage, and budgets for startups.
How to Record Your YC Application Video (and Where a Video Team Actually Helps)
One minute, all founders, no script and no demo. How to record a good YC application video yourself, what YC partners say about it, and where a production team is actually useful: the product demo and your Launch YC video.
Before YC Demo Day: How We Filmed Caution's Product Explainer and 70+ Founder Videos in One Studio Session in San Francisco
A YC Summer 2026 cybersecurity startup, a deadline days before Demo Day and a request for one explainer video. We booked the studio a few days after the first call and left with the explainer plus more than 70 founder videos answering real customer questions.
Founder Content Day for SUN (a16z speedrun): Launch Videos and One to Two Months of Content From One Session in Our San Francisco Studio
A busy a16z speedrun founder and one content day in our SoMa studio: launch announcements in a different look for every video, teleprompter and unscripted takes, everything framed for vertical. 30 to 60 pieces of content for the next one to two months.
The Bay Signal #1: A Three-Camera Video Podcast With Happyverse Founder Max Sapo, Filmed on Montgomery Street in San Francisco
A three-camera founder podcast filmed in a rented space on Montgomery Street, with professional sound and light, one 37-minute episode and more than 25 Shorts from a single recording.
The Bay Signal: A Three-Camera Video Podcast With Voice Coach Juliana Andreeva at Our SoMa Studio in San Francisco
A 55-minute founder podcast recorded in daylight at our studio at 855 Folsom St, with three cameras, handheld Shure mics, studio lighting and a live vocal performance at the end.
Weekly Video Content for a Startup: How FogLine Films for Thrad
FogLine Visuals films weekly video content for Thrad in San Francisco: one idea per session, shot at our SoMa studio, at Thrad's office or in Salesforce Tower, planned a quarter ahead.
Two Cameras, One Event: How Humanic Turned Its AI x Marketing Summit into a Library of Shorts
How we filmed Humanic's AI x Marketing Summit in San Francisco with full event coverage plus a separate vertical interview camera, so the team got a recap and a library of short-form content.
Filming Archetype AI's Physical AI Explainer at Their Office
How we turned Archetype AI's office into a set and filmed a 12-minute explainer on Adaptive World Models, the company's research on physical AI, with co-founder and Chief Scientist Jaime Lien.
Founder Content on Autopilot: How We Make YouTube Videos Without Pulling Founders Away From Their Startup
Every founder is told to build a personal brand on video. This is the process we use for our founder's own channel and for clients: voice notes, a script built for YouTube, a teleprompter shoot, a produced edit and shorts for every platform.
Why Small Events Are Worth Filming: Three Events with Darkside AI
How we filmed three Darkside AI events in San Francisco and New York, and why a recap and social highlights from a 50-person room can do a lot for the next event.
The Last Mile: How We Produce a Founder-Hosted Video Podcast for Contour AI
How we produce The Last Mile for Contour AI: a founder-hosted video podcast built as a series, with guests like Nick Mehta, Hex CEO Barry McCardel and HappyRobot CEO Pablo Palafox, fast edits and short clips for YouTube, X and LinkedIn.
How We Filmed Akuity's Launch Video in About Two Hours
How we planned and filmed the Agentic Control Plane launch video with Akuity CEO Hong Wang: a restrained tone, a rented space, prep with the GTM team and a shoot that took about two hours.
Filming Quillon's Launch Video: A Visiting Founder Team in San Francisco
A launch video introducing Quillon's Memo Drafting Agent for technical accounting, filmed during the team's trip to San Francisco.
Filming GDC 2025 at Moscone Center: Show Floor Video vs. Corporate Summit Video
Not every event wants the same video. How we film restrained corporate summits and loud, colorful events like GDC 2025 in San Francisco, and what to tell your crew before the day.
How to Plan a Founder-Led Launch Video for X and LinkedIn
A practical guide for startup founders: what goes into a one-minute launch video, how to film it in about two hours, and how to cut it for X, LinkedIn and your site.
How to Turn a Video Podcast Episode into 15 Short Clips
How startup teams turn one recorded video podcast episode into weeks of short clips for LinkedIn, YouTube Shorts and X, and what to plan before you record.
How Much Does Video Podcast Production Cost in San Francisco?
See what shapes the cost of professional video podcast production in San Francisco — studio sessions, on-location shoots, and premium multi-camera production, each scoped to a custom quote.
Podcast Studio vs. Production Company in San Francisco: Which Do You Need?
Compare a podcast studio rental with full-service video podcast production in San Francisco, including planning, recording, editing, clips, and delivery.
Corporate Event Videography in San Francisco: How to Plan It
How to plan video coverage for a corporate or tech event in San Francisco: what to film, crew size, audio, interviews, recap and clips, with examples from GDC 2025 and Humanic AI's summit.
How Video Production Pricing Works in San Francisco
What drives the cost of a launch video, video podcast or event shoot in San Francisco: shoot time, crew, cameras, location, edit and deliverables, and how to get an accurate quote.
Interview Video Production Tips: How to Look Great on Camera
Expert tips for looking and sounding your best during professional video interviews, from lighting and framing to body language and preparation.
What Video Your Startup Needs at Each Stage
Which videos are worth making at pre-seed, seed and Series A, from founder launch videos and demos to podcasts and brand films, and how to tell if a video is paying off.
How to Turn One Shoot into a Month of Content
How to plan one shoot so it becomes a month of posts: a long video, short clips, quotes and photos, with a simple posting plan for LinkedIn, X, YouTube Shorts and Instagram.
How to Choose a Video Production Company in San Francisco
What startup founders should check before hiring a video production company in San Francisco: relevant work, who you'll actually work with, the process, turnaround and how quotes work.
How to Prepare for Your First Professional Video Shoot
A practical checklist for founders before a first professional video shoot: the goal, talking points, location, what to wear, how the day runs and what happens after.
Ready to create video content?
Whether you have questions about video production or are ready to start a project, we're here to help.