Behind the scenes
Behind the scenes: how we film podcasts, launch videos and founder content in San Francisco
These clips come from real FogLine Visuals shoots: video podcasts in our studio at 855 Folsom St in SoMa, podcasts and interviews at client offices around San Francisco, and launch videos for AI startups. Every session includes our crew, cameras, lighting and sound, so you arrive, sit down and talk.
Video podcasts in our SoMa studio
The studio at 855 Folsom St is set up for two-person conversations, solo talking heads and desk videos with a teleprompter. A wall of windows gives soft daylight and we add softboxes for the key light.
On location: client offices and high-rises
When the conversation belongs in your space, we bring the full kit and turn an office, a conference room or a rented space into a set.
Founder content for SUN: one studio, many looks
Artin Bogdanov is co-founder and CEO of SUN, the a16z speedrun-backed app that turns any topic into a personal AI podcast or course. Before SUN he spent about 15 years in product design at Adobe and Walmart Labs. We film his founder videos in our SoMa studio: desk talks with a teleprompter, handheld and boom mic setups, daylight and evening looks, all in the same room.
Read the case study →On set
The shot
Launch videos and explainers: on set and the final video
Two launches side by side: what the set looked like and what shipped.
On set
Final video
Akuity Agentic Control Plane launch video
On set
Final video
Physical System Understanding Requires Locally Adapted World Models
How a shoot runs
- 01
Plan
We agree on the format, the location (our studio, your office or a rented space), the speakers and the talking points.
- 02
Set up
The crew builds the lights, cameras and sound and checks framing and levels before you sit down.
- 03
Record
A video podcast on Premium Production covers up to 2 hours of recording with 4 to 5 cameras. A launch video takes about two hours on site.
- 04
Deliver
Launch videos get a first cut within 10 business days and 2 rounds of revisions. On Premium Production, a podcast episode comes with up to 15 vertical clips and a custom cover.
FAQ
Can FogLine film at our office in San Francisco?
Yes. We bring cameras, lights and microphones and set up in your office, a conference room or a rented space. The clips on this page include a high-rise office with a Bay Bridge view, Archetype AI's office and Thrad's office.
Where is the FogLine studio?
At 855 Folsom St in SoMa, San Francisco, CA 94107. Every session includes FogLine's crew, cameras, lighting and sound.
What equipment do you bring to a shoot?
Cameras on tripods, softboxes and LED lights, a microphone for every speaker and a teleprompter when there is a script. Video podcasts on Premium Production are recorded with 4 to 5 cameras.
How long does a shoot take?
A launch video takes about two hours on site. A video podcast on Premium Production covers up to 2 hours of recording. Event coverage has a two-hour minimum.
Can we see the finished videos from these shoots?
Yes. The Last Mile, Akuity, Archetype AI and Thrad each have a case study on our blog with the final video.
Planning a shoot in San Francisco?
Tell us what you want to film and where. We'll come back with a plan and a quote.