Video podcast · Contour AI
The Last Mile with Pablo Palafox
HappyRobot's CEO on Contour AI's founder-hosted show, recorded at our SoMa studio.
Read the case study →
Video production for SF startups
Video production for San Francisco startups.
Launch videos, video podcasts and event coverage for AI and tech startups. We plan the shoot, film at your office or our SoMa studio, and deliver cuts ready for X, LinkedIn and YouTube.
Studio at 855 Folsom St, SoMa · Shoots across the Bay Area
Trusted by founders and teams at
Selected client and production experience of FogLine and its principals. All trademarks remain the property of their respective owners.
Selected work
Recent work for teams across tech.
Podcasts, launch videos, founder content and event coverage. Tap any cover to play it here.
Launch video · Akuity
Agentic control plane launch
A launch video with CEO Hong Wang, filmed in about two hours.
Read the case study →Video podcast · Contour AI
The Last Mile with Nick Mehta
The first episode of the series, with the former CEO of Gainsight.
Read the case study →Event · GDC 2025
GDC 2025, San Francisco
Our coverage from the show floor at the Game Developers Conference.
Read the case study →Launch video · Quillon
Quillon Memo Drafting Agent launch
A product launch video for Quillon's AI agent that drafts accounting memos.
Read the case study →Product demo · NodeMori
AI Game Testing, Explained
A one-minute demo of BugHunter, NodeMori's AI QA agent for game studios.
More launch videos →
Tell us what you're trying to make.
Describe your project and we'll come back with a plan and a quote. No pressure, no commitment.
What We Do
Content that actually gets used.
Pick the format that fits your goals. We handle the rest.
Podcasts + Interviews
Our signatureOne session → a fully edited episode, recorded at our studio, your office, or a selected location. Premium adds a 4–5 camera setup and up to 15 vertical reels with a custom thumbnail.
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Product Launch Videos
Launch films for tech startups — founder-led videos, product demos, ad cutdowns. Built for your landing page, Product Hunt, and launch week.
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Event Coverage
Photo + video for tech events — recap film, speaker clips, vertical cuts. Delivered fast.
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Custom Content
Ads, content reels, social packs, full content days — whatever your startup needs, scoped to your goals.
Explore custom contentWhy Founders Pick Us
Senior production craft. Startup speed.
One accountable producer from the first brief through final delivery, backed by the right crew for every shoot.
Clear From Brief to Delivery
Scope, schedule, and deliverables stay clear at every stage.
Built to Move
Responsive planning and first cuts in 10 business days when the timeline matters.
Production Standard
Polished cinematography, clean sound, and editorial built for launches, campaigns, and ongoing content.
How It Works
A clear path from brief to delivery.
We run the production so your team can stay focused on the business.
01
Talk
Quick call to figure out what you actually need. No lengthy onboarding. We get to the point fast.
02
Shoot
We show up with the right gear, run the shoot, and handle everything on set. You just show up.
03
Deliver
Edited videos in the formats you need. Horizontal for your site, vertical for social, sized for ads.
Get Started
Want to work together?
Tell us about your project and we'll get back to you with a plan and quote.
Prefer a quick call? Book a 30-minute meeting →
FAQ
Questions we get asked.
We focus on early-stage startups in SF and the Bay Area, but we also work with other businesses that need video done right. If you're not sure, just reach out.
Standard turnaround is 5-10 business days. We also offer rush delivery when you need it. We'll always confirm the timeline before we start.
Every project is scoped to what you need -- location, crew size, deliverables, timeline. We'll give you a clear custom quote upfront.
We're based in San Francisco and cover the full Bay Area -- SF, Peninsula, South Bay, East Bay. We can travel for larger projects.
That's fine. Most founders don't. We'll figure it out together on a quick call. That's literally what we do.
Yes. Our studio is at 855 Folsom St in SoMa, San Francisco. Podcasts, founder interviews and product shoots can be recorded there with a multi-camera setup, lighting and sound as part of a full production. It isn't a room-only rental.
Yes. Custom Content can run as a monthly plan: recurring shoot days at our studio or your office, with episodes, ads and short-form clips scoped to your goals and quoted per month.