FogLine product studio set for a startup launch shoot in San Francisco
Launch video production

Launch videos for San Francisco startups.

Founder-led launch films, product demos and social cutdowns for AI and SaaS teams—planned, filmed and edited across San Francisco, the Bay Area and Silicon Valley. First cut in 10 business days.

Plan Your Launch Watch Launch Work

Selected AI / startup work

A launch video, made for the feed.

BugHunter AI by NodeMori — a launch/brand film for BugHunter by NodeMori. Plays on click.

A launch/brand film for BugHunter by NodeMori (FogLine's Francisk Hanchar is a NodeMori co-founder). Published by NodeMori.

See founder launch video examples

Launch example

Quillon's Memo Drafting Agent launch video introduces the product in a concise founder-led format.

Read the Quillon case study

What we make

Everything your launch needs, from one shoot.

Founder announcement

Your founder on camera telling the story behind the launch — the reason it exists and who it's for.

Product demo / UI

A clear walkthrough of the product and interface, cut to show the value fast.

Cinematic launch film

A polished hero film for the top of your launch — the version you pin everywhere.

Launch-week cutdown kit

Short vertical and square cutdowns sized for the platforms you post to during launch week.

The founder announcement is often the anchor of a launch. If you want a standalone, in-depth conversation with your founder outside a launch, see our founder interview video production.

Where it runs

One shoot, every launch surface.

Your website + landing page
Product Hunt launch
LinkedIn
X
Investor + sales use

Process

Plan → Shoot → Edit → Deliver.

01

Plan

We align on the launch story, script direction, and shot plan.

02

Shoot

Founder-led filming plus product and UI capture in one efficient block.

03

Edit

Hero film plus launch-week cutdowns, shaped for each platform.

04

Deliver

First cut in 10 business days, with 2 revision rounds included.

Pricing

Custom-scoped launch video production.

A founder-led film, product demo, or launch ad, with 2 revision rounds included. Pricing is tailored to your scope, deliverables, and shoot length — request a custom quote.

  • Founder-led launch film, product demo, or launch ad
  • First cut in 10 business days
  • 2 revision rounds included
Plan Your Launch See full pricing

On set

Akuity launch videoCEO Hong Wang in a rented space: softbox key light, silver reflector, about two hours on site.See the case study →
Archetype AI explainerCo-founder and Chief Scientist Jaime Lien at Archetype's office, rearranged as a set with two softboxes and cameras on tripods.See the case study →
See more shoots behind the scenes →

FAQ

Launch video questions.

What do we get from one launch shoot?
A founder-led launch film, product demo or launch ad, plus formats for your site, ads and social, all cut from the same shoot.
How fast is a launch video delivered?
The first cut arrives within 10 business days of the shoot, and 2 revision rounds are included. If your launch date is close, tell us when you reach out and we'll confirm whether a rush schedule fits.
Where do you film?
At your office anywhere in San Francisco and the Bay Area, or at our studio at 855 Folsom St in SoMa.
How much does a launch video cost?
Each launch is quoted to its scope: shoot length, crew, deliverables and turnaround. Share your launch date and what you need, and we'll send a custom quote.

From the blog

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