Launch videos for San Francisco startups.
Founder-led launch films, product demos and social cutdowns for AI and SaaS teams—planned, filmed and edited across San Francisco, the Bay Area and Silicon Valley. First cut in 10 business days.
Selected AI / startup work
A launch video, made for the feed.
A launch/brand film for BugHunter by NodeMori (FogLine's Francisk Hanchar is a NodeMori co-founder). Published by NodeMori.
Client-verified proof
Quillon's CEO publicly credited FogLine's Francisk Hanchar for recording their Memo Drafting Agent launch video.
What we make
Everything your launch needs, from one shoot.
Founder announcement
Your founder on camera telling the story behind the launch — the reason it exists and who it's for.
Product demo / UI
A clear walkthrough of the product and interface, cut to show the value fast.
Cinematic launch film
A polished hero film for the top of your launch — the version you pin everywhere.
Launch-week cutdown kit
Short vertical and square cutdowns sized for the platforms you post to during launch week.
The founder announcement is often the anchor of a launch. If you want a standalone, in-depth conversation with your founder outside a launch, see our founder interview video production.
Where it runs
One shoot, every launch surface.
Process
Plan → Shoot → Edit → Deliver.
Plan
We align on the launch story, script direction, and shot plan.
Shoot
Founder-led filming plus product and UI capture in one efficient block.
Edit
Hero film plus launch-week cutdowns, shaped for each platform.
Deliver
First cut in 10 business days, with 2 revision rounds included.
Pricing
Launch video production from $1,000.
A founder-led film, product demo, or launch ad — starting at $1,000, with 2 revision rounds included. Final pricing depends on scope, deliverables, and shoot length.
- Founder-led launch film, product demo, or launch ad
- First cut in 10 business days
- 2 revision rounds included
Also building an ongoing show?
Many startups pair a launch film with a video podcast to keep the momentum going after launch week.