Akuity — Agentic Control Plane
Akuity's CEO Hong Wang, one of the creators of Argo, introduces the Agentic Control Plane in under a minute. Filmed in about two hours in a rented space matched to Akuity's brand.
Read the case study →
Founder-led launch videos
Founder-led launch videos for X and LinkedIn.
The short video your founder posts on launch day: why you built it, what it does and who it's for, in about a minute. We film it at your office or at our studio at 855 Folsom St in SoMa, then cut it for every place you'll post it.
Examples
Launch videos we've worked on.
Quillon — Memo Drafting Agent
Launch video for Quillon's Memo Drafting Agent.
Read the case study →Read the case studyNodeMori — BugHunter
A 60-second explainer for BugHunter, NodeMori's AI QA platform for game studios. FogLine's Francisk Hanchar is a NodeMori co-founder.
The format
What a founder launch video usually looks like.
The first seconds
Open with the news or the problem, not a logo. Viewers decide very quickly whether to keep watching.
The founder on camera
Your founder explains why this exists and who it's for, in their own words. It works best when it sounds like them, not like an ad.
The product on screen
Screen recordings or product shots show what it actually does, so nobody has to imagine it.
One clear ask
Try it, join the waitlist, book a demo. One link, said out loud and shown on screen.
Most founder launch videos run about a minute. You get a 16:9 version for your site and YouTube, plus square and vertical versions with captions for LinkedIn and X.
Read the planning guideHow it works
About two hours of your founder's time.
01
Call
A 30-minute call to agree on the message, the talking points and where we'll film.
02
Shoot
About two hours on site, setup included. A teleprompter is available if your founder wants one.
03
Edit
We cut the main video, add captions and product footage, and prepare the square and vertical versions.
04
Deliver
First cut in 10 business days, with 2 revision rounds included. If your launch date is close, tell us up front.
Where we film
Your office or our studio.
At your office
We bring cameras, light and sound to your office anywhere in San Francisco, the Bay Area or Silicon Valley. It's the easiest option for a busy founder.
At our SoMa studio
Our studio at 855 Folsom St is ready to shoot when you walk in. It's a good fit if you want a cleaner, more controlled look.
See the studioFAQ
Founder launch video questions.
Can you make a launch video like the ones YC startups post on X?
Yes. That's exactly this format: a short founder announcement, filmed well and cut for the feed. We plan the message with you, film your founder and deliver versions for X, LinkedIn and your site.
Does our founder need a script?
Not a word-for-word one. We agree on the key points on the call, and a teleprompter is available on the day if your founder prefers reading.
How long does the shoot take?
About two hours on site, including setup, for a single founder video.
How fast will we get it?
The first cut arrives within 10 business days of the shoot, with 2 revision rounds included. Tell us your launch date when you reach out and we'll confirm the schedule.
How much does it cost?
We quote each launch to its scope: where we film, how many versions you need and how fast you need them. Share your launch date and we'll send a custom quote.
Launching something soon?
Tell us your launch date and what you're shipping. We'll come back with a plan and a quote.