FogLine Visuals is a video production company in San Francisco with its own studio at 855 Folsom St in SoMa. In October 2026, Artin Bogdanov, co-founder and CEO of SUN, an AI audio startup in a16z speedrun, spent one content day with us. In a single session we filmed his launch announcement videos and a batch of founder content. Every video got its own setup, the key messages were recorded both on a teleprompter and without one, and every shot was framed so it can also be cut vertically. That one day will become 30 to 60 pieces of content, one to two months of posts for LinkedIn, X and YouTube. Our editing team is cutting it now.
At a glance
- Client
- SUN (sunapp.ai), an AI audio learning app
- On camera
- Artin Bogdanov, co-founder and CEO
- Accelerator
- a16z speedrun, cohort SR006
- Format
- founder content day, one studio session
- Location
- FogLine studio, 855 Folsom St, SoMa, San Francisco
- Main deliverable
- launch announcement videos
- Setups
- a different look for every video
- Takes
- teleprompter and unscripted versions of the same messages
- Framing
- horizontal masters composed for vertical crops
- Output
- 30 to 60 pieces of content, one to two months of posting
- Channels
- LinkedIn, X and YouTube, long and short
- Status
- in the edit, October 2026
Who Artin Bogdanov is
Artin is the co-founder and CEO of SUN. The app turns any topic into a personal podcast, a course or an audiobook-style lesson, and lets you ask questions out loud while you listen. It runs on iOS, Android and the web.
- SUN is part of a16z speedrun, cohort SR006. Artin got in through a cold application, with no warm intro.
- SUN's launch was #2 Product of the Day on Product Hunt, and its SUN-to-Spotify feature reached #3.
- Before SUN, he spent about 15 years in product design. He worked at Adobe and led design for the AI Business Intelligence team at Walmart Labs, where he won Walmart's annual design award in 2023.
- He co-founded Onollo, an AI social commerce tool used by more than 20,000 companies.
- He has written for the Forbes Technology Council about AI and product design.
- The SUN team also includes co-founder Mehmet Günhan Ertosun, who holds a PhD in AI from Stanford, and a founding engineer from Amazon Podcasts.
What a16z speedrun is
a16z speedrun is Andreessen Horowitz's accelerator for early-stage startups. It invests up to $1M per company: $500K upfront for 10% on a SAFE, plus $500K in the next round within 18 months. Companies also get more than $5M in cloud, AI and software credits and go through an intensive program of about three months. By spring 2026 speedrun had backed more than 250 companies across six cohorts. FLORA, Hedra and Runware started there.
A speedrun founder is a good example of who a content day is for. The calendar is full of product work, investor meetings and launches, and at the same time the company needs a steady stream of founder videos to stay visible.
The brief
Artin came in with a problem most busy founders have. Building the company takes almost all of his time, but SUN needs a lot of content: launch announcements, product updates and regular founder posts. He didn't want to book a new shoot every week.
Before we turned on a single light, we sat down and agreed on two things: which launches he needed to announce, and what the footage had to cover so it would last for weeks. The goal for the day was simple. Record the launch announcements properly, and leave with enough material for one to two months of LinkedIn, X and YouTube.
How we planned the day
- One look per video. A single desk setup for the whole day would make every post look like the same recording. Our founder, Francisk Hanchar, suggested a different setup for each video instead, so a month of posts still feels varied.
- Teleprompter and unscripted. For the main messages we recorded a teleprompter take and an unscripted take of the same idea. The edit can use the more natural version, or both.
- Framed for vertical from the start. Every shot was composed as a horizontal master with room to crop to 9:16, so the same take works as a YouTube video and as a vertical clip for Shorts, LinkedIn and X.
- Launch announcements on the desk set. The launch scripts were read from the teleprompter at the desk, with a second camera on the side angle.
The setups
All of these were filmed in the same room on the same day.
The look changes from shot to shot: daylight from the window wall, evening light from practical lamps, desk talks with a laptop, a seated interview with a boom mic, and handheld and vintage microphones against the concrete and the plants. On a feed, those read as different days.
What one content day turns into
- 30 to 60 finished pieces of content
- One to two months of posts
- Launch announcement videos for SUN's launches
- Horizontal videos for YouTube
- Vertical cuts for YouTube Shorts, LinkedIn and X
Our editing team is working through the footage now.
Why a content day works for busy founders
A content day swaps weekly shoots for one block of time. The studio is already lit and wired for sound, so the founder sits down and records. Changing the setup between videos gives the feed variety. Recording both teleprompter and unscripted takes means there's always a usable version. Framing for vertical up front means nothing has to be reshot for short-form. And the edit is ours, so the founder goes back to building the company. How to turn one shoot into a month of posts is in our guide to repurposing video content.
More from this session is on our behind-the-scenes page.
FAQ
Planning a launch or need a month of founder content? See our studio in SoMa, how we make launch videos, or tell us what you need.
Francisk Hanchar
Founder, FogLine Visuals
Francisk Hanchar is the founder of FogLine Visuals, a video production company in San Francisco. He produces video podcasts, launch videos and event coverage for startups, and hosts The Bay Signal.
About FogLine