FogLine Visuals recently filmed and edited a video podcast featuring Eric Boduch, co-founder of Pendo, in conversation with Sorhan, the creator behind @sorhan.hq and founder of ELU.
The project brings together a full conversation, a teaser for the upcoming episode and short edits for social. The recording and edit are complete; the full episode is coming soon.
For FogLine Visuals, a video production company based in San Francisco, the work covered both the podcast and the clips around its release: filming the conversation, editing the episode and preparing content for LinkedIn, X and Instagram.
At a glance
- Guest
- Eric Boduch, co-founder of Pendo
- Host
- Sorhan, @sorhan.hq
- Client
- ELU, part of a16z speedrun
- Production
- FogLine Visuals
- Scope
- Full video podcast, episode teaser and social edits
- Status
- Full episode coming soon
Featuring Eric Boduch, co-founder of Pendo
Eric Boduch co-founded Pendo, a software company built around helping teams understand and improve how people use their products.
His experience brings the perspective of an established software founder to Sorhan's conversation about AI and the future of building software. Pendo's official event biography identifies Eric Boduch as a co-founder.
The episode brings together two founders working in related parts of the software industry: Eric through his experience building Pendo, and Sorhan through ELU's work on software that learns from user behaviour and improves itself.
Sorhan, the creator behind the conversation
Sorhan's content follows the people building AI companies and the ideas shaping startup life. His feed combines founder interviews, product discoveries and conversations about where software is going next. Follow Sorhan on Instagram.
Sorhan has built an Instagram audience of 57,600 followers, with individual videos reaching more than a million views. These are Sorhan's channel figures as observed on October 15, 2026; they are host-profile context, not results from this project.
Alongside his content, Sorhan is building ELU, which identifies user friction and helps fix it automatically. The company is part of a16z speedrun, bringing the conversation into the same product and AI world that he covers in his interviews. Follow ELU on Instagram.
Watch the teaser
The teaser moves from questions about AI's risks to the opportunities it creates for people building software. It gives viewers a first look at the exchange before the full conversation is released.
The full episode is coming soon. Watch the teaser for a first look.
We filmed both speakers together and in closer shots, giving the edit room to follow the conversation and the reactions that make an interview feel natural.
The public upcoming-episode announcement shares the first look. There is no release date yet; follow Sorhan and ELU for the release.
One conversation, several ways to watch
The full episode gives the discussion room to develop. The teaser introduces it ahead of release, while the shorter edits let individual moments stand on their own in a social feed.
| Deliverable | What it includes |
|---|---|
| Full video podcast | The complete conversation, filmed and edited as an episode. |
| Episode teaser | A short preview introducing the upcoming conversation. |
| Social clips | Short edits prepared for LinkedIn, X and Instagram. |
For a founder who already publishes regularly, this gives the recording a life beyond a single upload. Someone can discover a short clip first, watch the teaser and then return for the full episode.
We were glad to work with Sorhan and ELU on this conversation with Eric Boduch and help turn the recording into content for the episode's release.
The full episode is coming soon. Follow Sorhan and ELU for the release.
Have a conversation worth filming?
FogLine Visuals produces video podcasts and founder content for AI and tech teams in San Francisco. Tell us about your show, your guest and the content you need.
Francisk Hanchar
Founder, FogLine Visuals
Francisk Hanchar is the founder of FogLine Visuals, a video production company in San Francisco. He produces video podcasts, launch videos and event coverage for startups, and hosts The Bay Signal.
About FogLine