FogLine Visuals, a video production company in San Francisco, films restrained corporate summits and loud, crowded shows like GDC 2025, where we covered the Moscone Center show floor as part of the media. This is how the crew, audio, light and edit change between the two, and what to tell your videographer before the day.
Two kinds of event video
Most of what we shoot falls somewhere between two poles:
- Corporate and executive events: summits, panels, customer events, partner dinners. The client wants the speakers, the logos and the key messages, filmed cleanly and edited with restraint. Interviews are calm, framing is tidy, music stays in the background.
- Events with their own energy: expos, game and creator events, big community nights. Here the crowd, the noise and the color are the story, and a restrained edit would undersell the room.
Figuring out which one you're filming is the first decision, and it changes almost everything after it: the crew size, the gear, the interview setup and the edit.
GDC 2025: an event that stands out
The Game Developers Conference takes over the Moscone Center every March. In 2025 it ran March 17 to 21 and drew close to 30,000 attendees. We were there as part of the media covering the conference. We weren't the official event crew, and we didn't need to be: the show floor gives you more than you can film in a week. What we liked about it:
- The floor never sits still. Studios demo their games on big screens, people line up to play, and every booth has its own light and sound.
- People want to talk. Developers are proud of what they're building, and most were happy to say a few words on camera.
- Color everywhere. Game art, LED walls and booth designs give you frames you'd never get in a hotel ballroom.
What was different about filming it
- Sound. An expo hall is loud, so we kept interviews short and the mic close, and let the floor noise become part of the atmosphere in the recap.
- Light. LED walls, dark corners and bright booths end up in the same shot. We shot for that mix instead of fighting it.
- Moving through crowds. A light handheld setup mattered more than a big rig.
- The edit. We had a lot of creative freedom, so instead of a classic conference summary we cut it to feel the way the floor felt: quick, colorful and loud.
Corporate events get the opposite treatment
At a corporate summit, the same crew works differently. There's a planned shot list, clean audio from the house sound board where possible, careful framing on speakers and sponsors, and an edit that follows the brand guidelines. Recent examples on our work page include the recap of Humanic AI's AI x Marketing Summit and an event recap for Darkside AI.
What to tell your crew before the day
Before the day, share the run of show, must-capture moments, available house audio, interview locations, deliverables and deadlines; if you need clips during or right after the event, say so when you book. For a fuller planning checklist, read how to plan corporate event videography.
Planning an event in San Francisco? See how our event video production works, or tell us about your event.
FAQ
Francisk Hanchar
Founder, FogLine Visuals
Francisk Hanchar is the founder of FogLine Visuals, a video production company in San Francisco. He produces video podcasts, launch videos and event coverage for startups, and hosts The Bay Signal.
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