For a corporate or tech event in San Francisco, crew size depends on how much happens at once: one person for a meetup or dinner, two for a stage plus interviews, three or more for several stages or same-day clips. FogLine Visuals covers events with photo and video, a 3 to 5 minute recap film and social clips, and this guide shows how we plan the day.
Start with what the video is for
Before crew and cameras, answer one question: what will you do with the footage? The answer changes the whole plan.
- A recap for the website and next year's sponsors needs a clean 3 to 5 minute film with the room, the speakers and the logos.
- Social clips for the week of the event need fast turnaround and vertical framing from the start.
- Full sessions for YouTube or a members' library need clean audio from the house sound and a camera locked on the stage.
- Testimonials need a quiet corner, a light and a few minutes with each person.
Most events want two or three of these. That's fine, as long as everyone knows which ones before the day.
Match the style to the event
A partner dinner and GDC can't be filmed the same way. Corporate summits usually want calm framing, restrained music and a focus on speakers and sponsors. Expos and community events want the energy of the room. We wrote about the difference in how we filmed GDC 2025 compared with corporate summits.
Crew size
For a small event, one shooter covering video and photo can be enough. Once you have a stage, breakout rooms and interviews happening at the same time, you need more people, because one camera can't be in two rooms. A rough guide:
- One person: meetups, dinners, short panels, under three hours
- Two people: a stage plus roaming coverage or interviews
- Three or more: several stages, full-session recording plus a recap, or same-day clips
Audio decides everything
Viewers forgive a soft shot. They don't forgive bad sound. For stage content, ask the venue early whether we can take a feed from the house sound board. For interviews we bring our own mics and find the quietest spot we can, away from the bar and the speakers.
Plan the interviews
Short on-site interviews are often the most useful footage of the day. Pick the people ahead of time, give them one or two questions in advance, and keep each one to a few minutes. On a busy floor, a clear list of names beats hoping to catch people between sessions.
Tell the crew the must-capture moments
- Keynotes and the CEO's remarks
- Product reveals and demos
- Sponsor booths and branding that need to appear
- Specific guests: investors, customers, speakers
- Wide shots of the room at its busiest
Share the run of show and a contact on the ground. It saves more time than any piece of gear.
Delivery
Agree on the deliverables and the dates before the event. Our event coverage includes photo and video with a two-hour minimum, a 3 to 5 minute recap film, clips and an edited photo set. A 72-hour rush recap is possible when we plan it in advance. Asking for a rush after the event is much harder.
Examples
- GDC 2025: the show floor at Moscone, filmed as part of the media covering the conference
- Humanic AI's AI x Marketing Summit: an event recap for a San Francisco AI startup
- Darkside AI: three events in San Francisco and New York for an initiative on the misuse of AI, including the AI Defense Lab during Human+Tech Week
You can watch more on our work page.
Planning an event in San Francisco? See how our event video production works, or tell us about your event.
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Francisk Hanchar
Founder, FogLine Visuals
Francisk Hanchar is the founder of FogLine Visuals, a video production company in San Francisco. He produces video podcasts, launch videos and event coverage for startups, and hosts The Bay Signal.
About FogLine