The Bay Signal is an original interview series produced by the FogLine Visuals team in San Francisco. The show brings together founders, builders, and creative practitioners for conversations about their work, their companies, and the decisions behind them.
For our team, it is an ongoing production: preparing the recording setup, managing cameras, lighting and sound, and shaping conversations into full episodes and short-form content. The series now includes seven published conversations and four recorded guest profiles, with stories across AI, software, marketing and creative work.
Read the production stories behind our conversations with Vexo co-founder Haris Malik, Zèya founder Mehdi Taifi and Stagera founder Cruz Arnett.
The episode library
Published conversations
Founder and CEO, Zèya
Mehdi Taifi
FogLine Visuals produced Mehdi Taifi’s Bay Signal interview, connecting his background at Robinhood and Alpaca with the story behind Zèya’s consumer marketplace.
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Co-founder and CEO, Vexo
Haris Malik
How FogLine Visuals produces technical founder interviews: Haris Malik of Vexo, YC Fall 2026, on AI wearables, personal memory and trust in The Bay Signal.
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Founder, Stagera
Cruz Arnett
FogLine Visuals produced Cruz Arnett’s Bay Signal interview about Stagera, connecting live event production, AI software and the practical work of founder-led sales.
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Co-founder & CEO, Salesforge
Frank Sondors
A conversation about distribution, outbound sales, AI sales agents and building a company that can fund itself.
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Creator, Voice Biohacking Method
Juliana Andreeva
Voice, creative expression and communicating under pressure, with a live vocal performance at the end.
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Founder, Happyverse
Max Sapo
Building AI avatars, founder decisions and the experience of building a startup in San Francisco.
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Founder, LV Productions
Vlad Lapich
Cold outreach SaaS, tech video production, and the differences between Los Angeles and San Francisco.
Watch on VimeoRecorded conversations
Recorded. Coming soon.
These conversations have been recorded and are not yet released. The links open each guest's public episode profile.
Alex Newman
Creator, Claude-Mem
Claude-Mem is an open-source memory system for AI coding agents with more than 100,000 GitHub stars. See the project on GitHub.
Guest profile
Arjun Saksena
Founder & CEO, Humanic
Humanic is building AI-native email marketing; Saksena's background includes growth roles at Adobe and Evernote.
Guest profile
Joseph Weinerman
Co-founder & CTO, Anthum AI
Anthum AI connects AI video creators with brands through creative contests.
Guest profile
Sergey Demyanov
Co-founder, Beagle
A recorded conversation about computer vision, building legal-tech products and the path from Snap to Beagle.
Guest profileBehind the series
An ongoing production by the FogLine team
The series gives our team a continuing brief: make each conversation clear, comfortable to watch, and consistent as part of the same show. Recording, editing, full episodes and shorter excerpts all belong to that process. See how we approach The Bay Signal podcast production.
The published conversations show different ways to stage an interview, from a table setup to a relaxed pair of chairs. For a team planning its own podcast, the starting questions are practical: who is the conversation for, what needs room in the full episode, and which moments should stand on their own as clips?
Different guests, different production choices
Frank Sondors: a daytime SoMa studio setup supported an 88-minute conversation with three cameras and a broadcast microphone for each speaker. The edit includes 40 chapters.
Juliana Andreeva: handheld Shure microphones let a 55-minute studio conversation move into a live vocal performance on the same set, covered by three cameras.
Max Sapo: the team brought cameras, sound and lighting to a rented Montgomery Street space; the approximately 37-minute episode also became more than 25 vertical Shorts.
Our work with Humanic also includes filming its AI x Marketing Summit in San Francisco.
Video podcast production
Planning a founder interview series?
FogLine Visuals produces video podcasts and founder interviews in San Francisco. Bring the idea and the guests; our team can help plan the recording and the content around it.