There isn't one price for a video podcast in San Francisco, and FogLine Visuals quotes each show to its scope: where you record, how many cameras, how long the session runs, how much editing and how many clips you want back. Below is what our three packages (Studio Session, On-Location Session and Premium Production) include, and what to ask any provider so the quotes can be compared. FogLine doesn't publish a fixed price list; every show is quoted to its scope.
Three different things people call "podcast production"
Before comparing prices, separate what you are actually buying:
- Room rental: You rent a space and some gear by the hour or half-day. You run the session yourself and walk out with raw files. There is no plan, no editing, and no clips included.
- Crew recording: A crew shows up and records a clean multi-camera session, then hands you the footage. Better raw material, but the edit and clips are still on you.
- Finished production: A team plans the episode, records it, edits the full episode, and delivers clips and artwork. You get a publish-ready show, not a folder of footage.
Most of the difference between two quotes comes down to which of these three you are really getting.
What FogLine video podcast production costs
FogLine is full-service, finished production. Our video podcast pricing is built around where you record and how much you need:
- Studio Session: Up to one hour of multi-camera recording at our studio with professional sound and lighting, edited into one complete long-form episode. The simplest way to test the format.
- On-Location Session: The same finished episode, filmed at your office or a production location selected for the shoot — we bring the full lighting and sound kit to you.
- Premium Production: Up to two hours of recording on a 4–5 camera setup, one complete edited multi-camera episode, up to 15 polished vertical reels, a custom episode cover, plus captions and platform formatting.
Each package is scoped to a custom quote, and the exact price depends on the factors below. You can see the current packages on our video podcast packages.
What actually affects the cost
- Location: Filming at your office, at an event, or at a production location selected for the shoot changes setup, travel, and logistics.
- Speakers and length: More guests and longer sessions mean more audio channels, more coverage, and more footage to edit.
- Editing complexity: A straight interview edit is simpler than an episode with heavy graphics, b-roll, or animation.
- Deliverables: The full episode alone costs less than the episode plus a stack of vertical clips and custom artwork.
- Schedule and review: Additional revision rounds and tighter timelines add to scope, so we agree the delivery window before recording.
Room rental versus full-service production
A room rental gives you the room, the gear and raw files; planning, editing, clips and artwork still have to happen somewhere. We compare the two options in detail in Podcast Studio vs. Production Company in San Francisco.
A checklist for comparing quotes
Ask every provider the same questions so the numbers line up:
- Does the price include editing, or only recording time?
- How many camera angles and audio channels are included?
- Are vertical clips included, and if so, how many?
- Is episode cover art or a thumbnail included?
- How many revision rounds are built in?
- Where can we record, and who confirms the location details?
- When is the delivery window agreed, and what is it based on?
One session versus a recurring series
If you are new to video podcasting, start with a single session. It is the lowest-commitment way to see how the process and footage feel before you plan a season. Once you know the format works for your team, a recurring series is usually scoped as a custom quote so the cadence, crew, and delivery match how often you publish.
You can see the full process in action in our own show, The Bay Signal case study — a FogLine original we produce in-house as public proof of the system.
You can also record at our podcast and video studio in SoMa.
Get a quote for your show
Every show is a little different, so the best way to get an accurate number is a short conversation about your goals, guests, and cadence. Tell us about your podcast or book a call and we will scope it with you.
FAQ
Francisk Hanchar
Founder, FogLine Visuals
Francisk Hanchar is the founder of FogLine Visuals, a video production company in San Francisco. He produces video podcasts, launch videos and event coverage for startups, and hosts The Bay Signal.
About FogLine